Search engines consider hundreds of things when they rank your site. Your backlinks are just one of the factors but are still extremely important for taking your website up the SERPs. Cannabis backlinks help create trust and reputation, add value to your content, and increase website traffic. However, they aren’t entirely effective by themselves. For better cannabis marketing, you also need to work on your anchor text, the surrounding keywords, and content and find an excellent site to post your backlinks.
Anchor text is the part of a sentence that carries your cannabis backlink. The anchor must be related to the ultimate link you’ll attach to it, as it helps web surfers and readers understand where the link will lead them. It would be nonsensical to use the anchor text “cannabis paraphernalia” and add a link to the Google homepage.
Including your cannabis backlink and its accompanying anchor text in a blog post on architectural visualization wouldn’t make sense. It would disorient the readers, and search engines would flag the content and your backlink as spam, ultimately lowering the SERP (Search Engine Results Page) ranking.
As a general rule, older domains hold higher authority. Search engines consider them more trustworthy, depending on the quality of the content and overall user experience. Looking for the right site to put up your backlinks is essential as it directly affects the reputation of your cannabis website.
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6 Easy Methods To Earn Backlinks For Your Cannabis Website
1. Authentic Research About Cannabis
Original research, surveys, or studies you conduct independently are the first kind of cannabis content that guarantees you backlinks. By conducting your research, you can offer values that other websites can’t. Yes, it takes a lot more effort than creating everyday content, but it’s undoubtedly worth it for the growth of your domain. Further, it will also help your cannabis marketing in the long run.
Google feels very strongly about quality backlinks. Link building isn’t as simple as publishing, waiting, and swimming in links. If it were, we’d all have DR90 sites that ranked for complex keywords. Publishing your study is a great way to build your credibility in the industry and get people talking about you.
52 SEO agencies were surveyed to determine how much SEO costs in Canada, and the research was thereby turned into a blog. The data collected helped businesses, but the blog post had driven traffic, social shares, new email subscribers, backlinks, and leads.
Like the blog post, they also interviewed canna-businesses to obtain data about their website marketing challenges. There is no need to employ a big research team. It would be best if you started small and with a topic that you and your audience would be most interested in. For each cannabis backlink campaign that you run, you’ll need to think through “what’s in it for them” and incorporate that into your outreach. Link-building research has to be in-depth. As much as we want links to “naturally” happen, it’s getting more strenuous and challenging. As content expands and becomes more competitive, acquiring top-tier links becomes challenging.
2. Design Cannabis Infographics
Infographics are perfect combinations of visuals and text. They must be visually appealing and enticing and need to contain information about a specific topic that readers can quickly skim through. Eye-tracking studies have ascertained that online readers pay close attention to images that carry information. According to Search Engine Journal, one infographic is more than 30 times more likely to be read than a text-based article.
Stand-alone infographics do not perform well in search engines. Therefore, it is advisable to spend some time creating engaging content with your infographic. It will significantly improve the chances of your cannabis content being noticed by search engine algorithms and help you rank higher in SERPs. You can have infographics at the start or the end of the piece.
Visual content, like infographics, makes it easy to scan, which makes it more shareable. You can look at your blog posts and seek opportunities to turn written content into a more interactive form of data like a table, flow chart, or graph. With your metadata well-optimized, it creates an opportunity to show up on Google Images or Pinterest.
You will then need to optimize the image and add it to the blog post. Promote the graphic on social media platforms and submit it to infographic websites for your cannabis backlinks. Your infographic will eventually be featured and linked to other websites with enough social shares.
Visual content is essential to grab audiences’ attention and make your brand more visible. It’s great for breaking up long blocks of text, giving your readers a tiny break while they scroll through your pages, primarily when using infographics instead of filler images. These visual devices can increase readership by over 80%, so they’re valuable for all digital marketers and thus for your cannabis marketing as well.
3. Use Guest Blogging For Your Cannabis Website
To use guest blogging correctly, your research must be strategic and authentic. Ensure that you’re creating a unique piece of cannabis-related content for the other site (for example, a strain study) and that the site is relevant, authoritative, and attracts your audience. When you guest blog selectively, you’ll reap the rewards of higher rankings, increased traffic, and qualified leads.
If you need to find websites that might accept guest posts, you can go to Content Explorer and enter a keyword related to whatever your niche happens to be. This option searches billions of web pages for similar content. You can use rating and traffic filters for relevant results and look for websites to pitch.
Guest blogging is a well-known backlink trick. You may also write for magazines and newspapers apart from blogs. A common mistake that most people make is guest blogging for the wrong website. Moreover, the cannabis industry has a high failure rate because of its increased regulation. So you only want to write for a website that will be around for a while.
It would be best if you looked for websites that check these three boxes:
- The audience you want to reach,
- A domain authority score of 30 to 60
- At least two years old.
Don’t know whom you should write for?
CBD Health, Canna Business Now, Wellness, Cannabis Industry Journal, and High Times are some blogs usually open to submissions.
Or you can search these keywords:
- write for us, cannabis
- submit a blog post, niche, cannabis
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4. Build Public Relations
Public relations bring some of the most valuable backlinks for a cannabis website’s search engine optimization. The practice of public relations promotes good relations with mainstream media and prevalent cannabis websites. So website publishers consider using PR to attract attention from other cannabis stores, dispensaries, and websites.
Getting their attention may result in publicity for their offline products, which often export articles and videos to their websites. Any media coverage is valuable and has at least a short-term impact. Some ways to promote your websites include online mentions, cannabis magazines, other dispensaries, and stores. Like different backlinking strategies, quality is more important than quantity when looking for chances to build local citations. Opt for opportunities that will act as a quality resource for your cannabis marketing.
If the coverage on their websites includes a backlink, the impact is even more significant and long-lasting. More importantly, media websites usually have high rankings for search engine optimization. A single backlink is a decisive vote in favor of the receiving website.
Obtaining Public Relations backlinks from high domain authority sources is the holy grail in link building. Suppose you can attract high-quality backlinks from the top newspapers and publications. In that case, you will significantly gain an upper hand over your competition and greatly increase your search engine rankings for your cannabis website.
5. Use Broken Link Method
Broken link building usually involves finding online resources in the cannabis domain that are no longer alive. You can recreate a version of the content and reach out to web admins who will link back to that content. You can ask the web admins to ask them to replace the broken link with a link to your newly created resource.
You’re providing value to the webmaster, helping them clean up their website and the web while also building links to your website.
Broken link building is a four-step process:
- Find broken pages with backlinks
- Vet the backlinks
- Create a replacement page
- Do outreach
Broken link building isn’t a new tactic, but with the explosive growth of the web in recent years and new website technologies and redesigns, the number of broken links is increasing. When effectiveness decreases, it’s time to figure out why and look at the whole process to make it better and faster.
People are jumping off the cannabis bandwagon as fast as they’ve been jumping on it. This means a lot of abandoned websites. Next time you’re on a cannabis-related website, look out for broken or outdated external links. Email the website owner, explain that you spotted a broken or outdated link on their website, and kindly suggest one of your pages as a replacement.
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6. Create Interesting Quizzes, Surveys, And Texts
You can create a quiz like infographics and embed it on other sites. Remember that you need to make it unique and not related to your company so that others share it on their site. If you want to make your landing page more attractive and you add an interactive quiz about the subject, you should follow these rules-
- The quiz needs to be related to cannabis – Don’t try to create a quiz about stating if you own a cannabis website.
- Don’t use rich text – At the end of each quiz is an embeddable badge that shows off your score. The anchor text should only be the name of the quiz.
- Link to your quiz – Don’t have the badges link to your homepage; link them back to the quiz.
There’s something about online quizzes that make them so compelling to do and share. Who hasn’t done a Cannabis IQ quiz at one point? Use a tool like Interact or hire a developer to make one for your website.
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Takeaway
Building a mere online presence is no longer a choice for cannabis companies that really want to establish themselves in this field. So, you must realize that you must invest in Cannabis SEO to take your business to the next level.
Whether for desktop or mobile visitors, being in the top positions in organic searches is the only way to stay ahead. Not working on the SEO for your website is the same as losing customers to your competitors because future customers are rarely going to scroll past a website that appears on the first page of a Google Search.
Cannabis backlinks are vital for establishing yourself as a force to be reckoned with in your niche. They can be a bit overwhelming initially, but they’ll help push your cannabis business forward. Link-building is essential to SEO and organic marketing, and it’s usually best left in the hands of professionals. Hire the best cannabis marketing company, and enjoy the benefits. If you gather all these techniques and use them for your cannabis business, you’ll find a much more significant influx of traffic and prospective customers to your website. Quality content and backlinks are the foundation of any solid marketing plan and are necessary to get more customers and a higher search engine rank. For a more detailed approach to the expanding cannabis business, you can also watch the you tube video given below.
