High-Quality Vs. High Quantity Backlinks For Your CBD Website
Backlinks are links to different pages that travel from another website to your website. They usually come from social media sites and directories. Still, they most often come from blog posts and the content of other websites. On the one hand, you have backlink quality. Cannabis marketers are arguing that all you need to worry about to better your rankings is the quality of the backlinks you’re generating.
There is no need to worry about the number of backlinks so long as the ones you generate are from popular cannabis websites. However, some also say that the number of backlinks is more important for your site. They say that the quantity of backlinks you generate is far more critical than the quality of those backlinks. They believe that the high quality backlinks matters very little, if at all. The following analysis may help you decide what’s more important for your cannabis website.
What Are Quality Backlinks?
A quality backlink can offer more value in search rankings and referral traffic than a hoard of low-quality sites that provide almost no traffic or boost rankings. Even one link from a quality cannabis website can provide extreme value if that page has a dedicated audience that will follow the link and engage with your website.
In cannabis marketing and SEO, quality backlinks refer to do-follow backlinks within the body text of a page on a quality website relevant to your topic (cannabis) that points to a page on your website. Quality backlinks utilize relevant keywords within the anchor text of the links. A quality backlink comes from some of the most popular cannabis websites that are well-trusted by search engines and users. In other words, not only do google algorithms trust the website, but actual people trust the website as well. A domain ranking of 60 to 100 is outstanding, 40 to 50 is alright, and anything less than 40, you’re in trouble.
If you are building high-quality backlinks, you can start by creating links from well-known cannabis websites, ensuring that searchers all over the internet trust this website. But here’s the real question: Is acquiring links worth my time? You can examine why they’re good and bad and a few strategies you can use to build them better.
However, backlink quality is calculated on a vast spectrum, not as a binary. So a backlink can be high quality without having all of those qualities. It’s rare for your cannabis website to own a link that meets every criterion.
Pros Of Quality Backlinks
Advocates for this particular side of the argument would say that the more trustworthy the website and the better the domain authority, the better the backlink quality. Quality backlinks are advantageous because you know what you’re getting. You can understand that the links you’re building are high-value and will generate the long-term, passive traffic you have always wanted over time. This traffic will, in turn, boost your sales. Quality websites educate people regarding cannabis and post reliable and factual information.
The other advantage of high-quality links is that each link tends to be worth more for your SEO. Since the links are from high-domain authority websites, they are far more valuable than other backlinks. Cannabis enthusiasts are going to see your page as reliable and hopefully end up making purchases. The more high-quality links you create, the better your rankings and the higher your sales.
Evaluation Of Backlinks
Backlink quality needs to be evaluated individually and as part of your site’s overall backlink profile. Unfortunately, there is no manual or algorithm regarding how you must evaluate each link by these criteria. You must look at each link’s quality and the site’s overall link profile context. One cannot deny the importance of having many links. Yet, things have changed. Search engines can now better determine the relevance of links and can recognize “spam” links easily. It won’t look strange if your cannabis blog receives a few links from other cannabis blogs. Still, it might look suspicious if you suddenly receive a hundred inbound links from blogs or websites with no history or connection to cannabis.
One link from a widely read news website, a popular blog, or another high-quality resource can deliver as much value as a hundred links from unreliable sources. If Google approves of the website you link to, it will also trust a link. The following link is an editorial seal of approval. When link building was still entirely new, web admins would try creating as many backlinks to their site as possible. It was through blog commenting, site-wide footer links, participating in link directories, etc.
However, marketing and building links for something like cannabis require a different approach. You must ensure you market it to the right countries (where marijuana is legal) and connect to the right stores and websites. But now that you are informed about high-quality links, the other side needs to be analyzed.
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Cons Of Quality Backlinks
While the important thing about quality backlinks is that they are much more valuable for your SEO, the downside is equally broad. Unless you’re a pre-established cannabis store with a vast customer base and good rankings, all those backlinks will take a long time to build.
It is challenging to get cannabis backlinks from pre-established, successful stores. There is no incentive for them to link to your website. Since cannabis was legalized, it has been a cutthroat business because most people have been trying to get a bite out of the cake. You need to provide something equally valuable in exchange for a link, if not more.
That’s one of the significant problems with high-quality backlinks. While they’re precious, they are also far more challenging to obtain and thus far more time-consuming. Focusing on quality instead of quantity will typically generate a small amount of high-commitment traffic. You’ll usually have more infrequent high-quality links because building more than a few links on high domain authority websites is difficult.
However, they’re generally high value because they are more relevant and will thus target your ideal client better than other links. Many cannabis enterprises are busy developing strains and don’t have the time to generate these links. After all, you can spend all this time and effort developing the product. That’s partly true, but not entirely. If you build a whole lot of quality backlinks and the content of your website is junk, you will waste all of those efforts and likely damage your cannabis marketing.
Know About Quantity Backlinks
You now know what quality backlinks are. You also understand why they’re so important, how they’re beneficial for your SEO, their problem, and even how you can build some for your cannabis websites.
But what about all the people who claim that backlink quantity is far more critical than quality. Quantity backlinks are just what the name suggests – more links from other cannabis websites. In most cases, these sites are low to mid-quality sites that are moderately reliable and get a ton of traffic, like list-serve sites. This strategy requires you to get as many links as possible rather than the quality of the link.
First, you need to know what they mean by the number of backlinks. Generally, this does not mean generating many backlinks from spam websites. They mean that they are more concerned about getting backlinks from either low or medium-domain authority sites that are somewhat reliable. They are less concerned with the grade of these links and with things like anchor text and relevance and more concerned with simply acquiring the link.
More links for your cannabis website means wider exposure across different cannabis brands. Your readers can go to loads of other sites to try out different products your store probably does not have. For example, suppose your store specializes in smokable strains and CBD oil. In that case, you might not have enough revenue to produce gummies. You can associate with another cannabis website known for its edibles by simply adding a link.
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Pros Of Quantity Backlinks
Yes, quantity is essential. The more quality links your cannabis website has, the more Google will see you as an authority and rank your website accordingly. However, quantity represents nothing if all the links on your website aren’t worth anybody’s time. If you haven’t linked your article to meaningful pieces of information, or it is substandard and not appealing to cannabis enthusiasts, there is no point.
The best method for building a good amount of backlinks is to get to work. It sounds basic, but link building is tedious and takes time. The only way to create an impressive backlink portfolio is to chip away at link building and grow your profile. You cannot rush this. You must do the hard work now if you want great long-term results.
There are reasons behind building many links without concentrating too much on the quality. For one, it makes your process faster. You can quickly and effortlessly build links to your website without considering the links themselves. Also, there’s no arguing that these links will boost your rankings. Most of the time, they will move you through the rankings much faster than solely focusing on quality.
Focusing on quantity does not mean wasting time on your link-building strategy. People online can’t deny that the only thing that matters is the quality of those backlinks. However, the reality is that quantity matters equally and can be highly effective if you execute it correctly.
If the number of links is more important than the quality of the source –it would be effortless for websites and fraudulent search engines to create hundreds of links on spammy websites. It was once a common practice, but Google’s algorithm updates now punish websites that do this.
Cons Of Quantity Backlinks
Any average number of backlinks given as a mark could be debated against, as it will differ very much from business to business. However, a small cannabis business should look for around fifty quality backlinks to get its SEO campaign to a good start. With fifty quality backlinks, expecting first-page rankings for five or so keywords of moderate competitiveness would be valid.
If you risk generating backlinks from spam websites, it will compel Google to punish your website, ultimately hurting your SEO. These spam websites could be fake that never complete the delivery of a strain or any product after taking payments.Â
Consider this chart to see how seriously the bad backlinking affects your rankings. Additionally, while generating tons of links, focusing on quantity instead of quality, all those links together will become less valuable. That’s not bad, but you must be aware of the consequences.
Setting backlink targets isn’t wise. The proper process is not to set targets but to steadily and naturally build links consistently. Link building should be an ongoing procedure without a target in mind or a deadline in place. It would help if you didn’t stop building links when you reach the top of Google. You’re giving your competitors a chance to overpower you as soon as you stop.
Now you understand the ups and downs of quantity links. You also know that they can be a little risky, but having many backlinks can be incredibly beneficial for your website.
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Final Thoughts
The traffic on your cannabis websites will not matter if you cannot convert your traffic into leads, sales, subscribers, or increased page views for your cannabis business. If you have a well-optimized cannabis website, you’ll need fewer backlinks than a poorly optimized website. The reason is that a poorly optimized site will weaken and waste the relevance, authority, and trust that backlinks provide.
Quality content is much more advantageous than quantity or substandard backlinks. You can also rank websites based on quality content, external linking, and structure. It also depends on how easily users find it. Interact with your website. As with most things in life, the truth will not fall to one side or the other but right in the middle. That’s where you can achieve proper balance.
Now that you understand why quality and quantity link-building strategies are good and bad in their own ways and why you should seek out the middle of the spectrum, you can start generating all the traffic you want.
You can also watch the you tube video given below to gain a better understanding on the future of cannabis in the world.Â
