A resource page is a page from a group of valuable and informative articles or guides that are topically related to a website. Resource page link building is building backlinks from pages that have curated lists of links to external websites (resource pages).
3 Steps To Build Links From The Resource Pages
Ordinarily, this is in the form of a blog post, tool, or another informational resource. However, it can also be your homepage (if your site is generally valuable). It’s important to understand that running with this tactic will be fruitless if you don’t have content worthy of a link in the first place.
If you have these things in order, then the process is pretty straightforward:
- Find relevant and authentic resource pages
- Evaluate the pages
- Reach out to the vetted pages and suggest them to your resource
1. Find Relevant And Authentic CBD Resource Pages
Usually, it would be best to start by mining the links displaying original and authentic CBD content. Many paid and free tools can help you do this. Every link tool runs its bots and provides additional link info, so it’s best to get link data from multiple sources. Good resource pages mostly link out to other good resource pages.
Advanced Search Operators can help you find resource pages on related sites. Two of the best ones are:
- “keyword” site:.org intitle:”links” -inurl:pdf -inurl:ppt -inurl:doc
- “keyword” site:.org intitle:”resources” -inurl:pdf -inurl:ppt -inurl:doc
Since you’ll have to persuade the webmaster that your content is one of the best resources on any given topic, the piece should be long-form and comprehensive.
Ask yourself the following questions when you create content:
- Is the CBD information coming from a reliable source?
- Does it have expert insight?
- Does it contain original research and data?
- Is it helpful for someone to want to link to it?
For example, suppose you compiled a collection of CBD product sales data by category. In that case, that may be link-worthy content that you can use to pitch. It applies if you have spoken to experts (customers, enthusiasts, marketers, established CBD businesses, etc.) and created a resource filled with helpful insight from these experts. There are different scraping methods to scrape the internet for resource pages.
Manual Scrape
Using a spreadsheet, you can insert a “SERP link” with every query. Then when you click on one, it will take you to the top 100 search results for the particular query. It is not difficult to get these results and pull them into a spreadsheet.
The best way is to utilize the Ahrefs SEO toolbar. Use the row credits to extract Google search results and then finish the process with the Ahrefs SEO metrics. All SERPs also download a CSV file, meaning you have hundreds of these CVS files if you have various quarries. You can beat this by exporting the CSVs together and then going to Merge-CSV.com. This website will merge all these CSVs into one master file.
Bulk Scrape
You will save a ton of time by scraping in bulk. The tool helps scrape results for several queries simultaneously. There are different techniques for accomplishing this, but these two are the most popular. The first one uses scrape-box, which is like a multi-purpose SEO Swiss-army knife.
If you want to scrape the Google search results, paste all the queries in the keywords box, and click a button to scrape all queries simultaneously. However, you need to invest in proxies to achieve this. Some people may tell you that the hassle is much more than it’s worth.
It is one of the best ways to scrape Google results together. You can input almost 150 keywords, and they will all provide the best 100 search results.
There is no requirement for proxies because it is all 100% cloud-based. Also, it is effortless to use this solution. It would help if you went to new prospects, created a custom report, and inserted all these queries from the spreadsheet. Next, you need to hit “show advanced options” to enhance or change the depth of the scrape. This option will affect the number of credits you need for a scrape. Most people prefer to set it at 100.
https://op.image.skieer.com/media/8327/001-efficient-web-scraping.webp
2. Evaluate The Pages
Now that you’ve scraped thousands of CBD resource pages from Google, you need to vet the prospects. It is a two-step process:
Metric-Based Filtering and Elimination
If you used the Ahrefs SEO toolbar to export SERPs, you would turn out ahead. Ahref’s SEO metrics in the toolbar’s final CSV file (comma-separated values). Another tool that you may use is the Screaming Frog. You can utilize it to connect an infinite number of domains from Ahrefs’ SEO metrics.
Open the program and use List mode. Just connect it to the Ahrefs account and enter your credentials. Finally, click “upload” and paste the list of scraped domains before confirming the list of links. You can now start scraping and when the crawl is over, click complete to get the results in the CSV format.
You will have a lot of CBD-related data and do not need anything more. However, you do need to clean things up before proceeding. The URL/target column will help you remove pages from specific websites like Twitter, Facebook, and Pinterest. Keep the critical columns and remove the others.
Manual Review
You’re still not through with your work. Manually review the remaining CBD pages to get the best candidates you can call out to. You can open the URLs in groups of five or ten and check the pages individually. The process is subjective, but you must always look for pages linking to external sources.
You need to find a CBD website where providing your link will be valuable. With this path, your conversion rate will skyrocket. Mark the prospects that don’t meet the requirements above so you don’t waste time pitching them.
It means using a bunch of SEO metrics to filter out the junk without visiting those websites, then manually checking the obtained prospects before contacting them. It is the most effective way to go about it if you want to build resource page backlinks at scale.
You can access resource pages by metrics (using online checkers for Moz and Majestic metrics, for example) or by manual review. Some helpful metrics (and why):
Moz’s DA (Domain Authority)
Moz’s domain-level score estimates how a website ranks in Google searches. The score range is measured between 1 and 100—the metric functions as a comparative tool.
Moz’s PA (Page Authority)
It is like DA but at a page level.
Ahrefs’ DR (Domain Rating)
Like DA, it provides a score that measures the entire domain’s backlink profile (not just one page) and measures strength between 1 and 100. The higher, the better.
Majestic’s TF (Trust Flow)
This metric tells you something about the quality of any site’s backlinks. TF is higher when a site gets more backlinks from trusted sources (authoritative websites).
Your manual review needs to include:
Relevancy Assessment:
Is the page you’re looking at also a CBD page? Will the link be valid?
Update Frequency & Broken Links:
Is the website updated often? If the site is updated infrequently, this page might accumulate broken links. Dead Link Checker can find broken links on any page or website.
Links On Page:
Are the links of good quality? Are they followed or not followed? Are they spammy? You want to avoid any page filled with spam backlinks. Also, you need to think again if the page only lists links with a no-follow attribute since Google treats these links as “hints,” and it’s not sure they’ll follow them.
3. Reach Out To The Vetted Pages And Suggest Them Your Resources.
If the resource you created is a relevant match and proves helpful on the page, then all you need is to let the right person know that your content is out there.
That goes something like this:
- Hello [Name]
- We at [Company] just came across your resources here: [link]
- We just created [your content link]
- It would make a worthy addition to the page.
When you ask for a resource page link, you must mention the request for new resources if the owner placed one. Sometimes your page may be suggested as a valuable addition to their list. It would be best if you mentioned this as well.
Stay relevant. Don’t pitch randomly to non-CBD pages. All links are not equal, and you will come across as a spam website. Send your pitch to the right person. Even if there’s only one contact form and no email, address the person by their name.
If they deem it applicable, you can suggest a specific area where you would like the link to be placed. That will make things much easier for the webmaster. However, offer it as a suggestion since the placement is up to the webmaster’s editorial decision. Some website owners only link to their content on their resource pages, so if you pitch to them, you would most certainly face refusal.
Avoid wasting time and only consider CBD websites that link to other sites. Also, you will have to avoid websites that only link to large-scale businesses (sites from established companies with large sales volumes and readership). Chances are, these websites will not add your link to their page. To sum it up, focus your energy on achievable goals, and you will increase your chances of scoring a high-quality backlink.
Why Does Resource Page Link Building Work For CBD Businesses?
Whether a resource page is valuable or not is determined solely by the quality and quantity of the third-party resources it is linked to. When you reach out and suggest helpful content to the makers of other CBD websites, you’re also helping them improve the page.
There’s the benefit of having more links pointing to your website. You don’t have to do much convincing to get your link added to their website. If the link provides value to the website, people will be happy to include it.
On a more advanced level, resource pages are also credible. With credibility, there’s a greater likelihood of people seeing your link and clicking on it. Resource page link building is accessible because those pages link back to other sites! You’re welcome to pitch your content. Plus, you can examine what’s already on a resource page and develop a resource that’s 10X better.
Why are they credible? There are two reasons. First, resource pages exist to be helpful, not to sell. Since you typically won’t find a buy button, people are inclined to trust the CBD page and its links (although some resource pages may contain affiliate links).
Second, respected or reputable CBD businesses often create resource pages. Unlike most other tactics, resource page link building gives you significant control and predictability in your link-building efforts. It is excellent for the SEO of your CBD business. It is also valuable for people looking for credible information related to CBD and its products.
It’s a win-win situation for everyone involved:
- The resource page owner obtains a helpful addition to their CBD website.
- A part of their visitors can be yours.
- You get a strong link.
Takeaway
Most SEO professionals also utilize resource page link building as a marketing strategy for their CBD websites. It is also a very successful strategy to boost traffic and conversion ratios. The key to success is finding the correct resource pages.
Resource page link building is, therefore, a great starting point for your CBD marketing campaigns. If you are stuck in any way, it may help you out. Resource link building is a straightforward and effective strategy for building links and ranking better on Google. By discovering resource pages that match your CBD website and products, you can get featured easily, earn a backlink and get targeted traffic back to your website. You can also watch the video given below for a better understanding.
