Backlinks (“inbound links,” “incoming links,” or “one-way links”) are links from one website to another website or a separate page on the same website. Google and other prominent search engines consider backlinks votes for a specific page. A page with many backlinks tends to have higher organic search engine rankings.
The pages where you create backlinks, precisely the quality and dominance of those websites, play a crucial role in determining how high Google ranks you in search results. Blogging is the best and most obvious way to get backlinks to your page. However, many other proven ways exist to build the best links and raise your ranking in the SERPs.
Why Is Contextual Link Building Important For Your CBD Website?
Earning backlinks is one of the most efficient ways to grow your website and optimize your blog. However, it is easier said than done. You can’t just get good backlinks. You need to earn them. In a 2020 survey of almost 800 SEO services, nearly 40 percent of respondents said they spent more than $1000 per month on link building.
But in what strategies, specifically, should you invest? How do you get quality links from other pages? You can follow this link-building strategy. Content creation is highly competitive, and there will always be a battle for readership. Like ever-increasing artillery, there is a multitude of tools at our disposal. You can now use platforms and software to obtain statistics and optimize SEO results. These numbers, however, are indicators. They are useless without an effective strategy.
Link building is all quality, not quantity. Building quality backlinks requires one virtue—patience. If done correctly, it can turn into your blog’s greatest strength.
3 Ways To Build Effective Contextual Backlinks
You can no longer create blogs and websites to increase the links on your blog. There is no other way but to build quality backlinks ethically. Finding any loophole or buying or borrowing high-quality backlinks is almost impossible. But, if you put in the hours and the work required, use white hat strategies, and you will eventually earn valuable backlinks and credibility.
Here are some ways you can use to build effective contextual backlinks.
Join Hands With Content Curators
Content curation is selecting, compiling, packaging, and broadcasting content from the internet. Curated content usually contains a list of quality resources on any given topic, like “top 10” lists or instructional content designed to help learn a specific skill.
When done right, content curation gives a personal perspective pertinent to each published article. Content curators can help you to fuel curated content marketing for your website. It could provide the chance to boost your SEO and bring valuable traffic to your website.
You will discover how to curate other people’s research, create outreach campaigns, and transform boring content into mundane news and unseen shared articles on search engines. The very name, benefit-driven formula, tells you what it is about – the content that utilizes this formula provides benefit to the searcher.
Another excellent example of curated content that uses this formula is a guide from Backlinko named link building for SEO. Pretty straightforward. The great thing is that the benefit formula does not just rely on organizing the titles, for example: “How to get world-class SEO for your content.” Note that it isn’t named “SEO for content,” but instead, it offers a benefit.
You might be able to find someone who will let you replace a broken link with your backlink. You must find the broken link and report it to the site owner. Suppose the site owner appreciates that you discovered the faulty backlink. In that case, you may get to create a free link placement opportunity after all.
Of course, you will likely need to befriend the people you are reaching out to. Or at the very least prove to them that you are trustworthy. Friendship and trust can extend a business relationship and significantly benefit both parties over the long run.
Use Guestographic Strategy
Guestographics are essential “guest infographics.” The term has been used for many years because it has a specific purpose. Guestographics are made by collaborating with other brands. It’s their content with your infographic design. This is a highly effective way to improve SEO for both websites. A ‘Guestographic’ is a phrase to describe an infographic that marketers use to collaborate with a possible partner or as a value addition to driving natural links to pages on a website. Here’s an example:
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Some types of content are easy when it comes to building backlinks. Blog posts, surveys, and interviews sometimes offer a unique range that marketers are happy to include in their seats.
Landing pages too. What about pages for which you require unique or specific anchor text? How can you significantly improve SEO for such pages through backlink building? Offering to design guest graphics can shorten your work because you’ll get more favorable responses. You can waste most of your time doing cold outreach and research and still not get the desired results.
For example, you want to build links to a page using the anchor text “infographic maker.” That phrase is sales, and sites do not want to hyperlink that specific anchor text.
The guestographic method is extremely straightforward. Here are the five steps:
- Step 1: Post an infographic
- Step 2: Find other websites that write about the same topic
- Step 3: Show your infographic
- Step 4: Offer unique content
- Step 5: Get your backlinks
As the guestographics method is the process of guest posting, when a high-ranking site accepts and publishes your content, your content marketing efforts are paying off. Getting backlinks through guestographics is a proven way to grab more viewers’ attention. You can then develop a concrete content marketing plan and gauge success.
Guestographics For On Page SEO
SEO experts love guestographics for on-page SEO because it’s the best method to get legitimate backlinks to the website. The links you receive complete all the requirements for the Google ranking factor as these occur naturally and generate much interest.
Guestographics are white hat link-building methods. Guestographics are a natural way to earn backlinks because they are shared commonly with others. You get legitimate backlinks, and your rankings improve. With an excellent quality guestographic, web admins can solve the present-day SEO problem of traffic generation and backlinking.
Using guestographics is a fantastic way to draw more traffic to your website. However, an infographic created for guest posts must be superior. Only then would it appear worthwhile and compel other users to share it.
Create Newsworthy And Engaging Cannabis Content.
These days, your content needs to be unique and offer a solution to a problem. If you can achieve that and make your content stand out, it will naturally attract backlinks. Depending on your website traffic, you may need to put your content “out there” first, e.g., newsletters, Facebook ads, etc.
Create long-form, evergreen content, and you’ll be getting the long-tail searchers through SERPs, and people will also have the desire to share and link to your content. Which ultimately leads to the ever-increasing appetite for links to be sent your way.
Content marketing (an overused buzzword right now) is essential in getting your name out there. This is another aspect of content that many people seem to fall on – they forget to send people to the content they’ve worked so hard on. Content directed to original research such as surveys, studies, and experiments is poised to earn backlinks. They’re great points to link to if you want to provide evidence for any article or content piece.
To develop an idea for a new survey or research statistic, consider the kind of information your readers and competitors in your niche would find helpful and link to. LendEDU is a website that provides valuable data about financial debt. They conducted original research by surveying 1,200 employed individuals and asked them, “What would you do for a 10% raise?” As it turns out, 35% of people would give up their voting rights, and more than half would give up social media for five years. These fascinating surveys give much insight into people’s lengths for a little more money.
Aspects Of Content Curation
Content is not limited to blog posts. It can also encompass video, visuals, graphics, etc. Using audio-visual content ideas for dull industries is another content curation strategy. If you have any news or insight from your enterprise, leverage it to trigger traffic and social exposure in the online world. It is also a pretty important aspect in terms of SEO.
Backlinks are precious for SEO because they represent a “vote of confidence” from one site to another. In essence, backlinks to your website signal to search engines that others vouch for your page. If many websites link back to the same webpage, search engines can understand if the content is worth linking to and surfacing on a SERP. So, earning these backlinks can positively affect a site’s ranking position or search visibility.
Without quality content, there is zero hope of getting good search engine rankings. Qualitative content writing is the most crucial part of your SEO. With quality, SEO-friendly formatting is essential because Google algorithms always look for important words and phrases at certain places on your website or blog post.
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Final Thoughts
Whether you use the benefit-driven formula, curate other people’s research, use visual content ideas, leverage trending content before it happens, or any example mentioned above, you have an excellent chance to experience new approaches.
If someone else did, you could experience good SEO results with content curation techniques. And the good part is you can find a tremendous amount of content on the web you should juggle with.
Essentially, SEO and content cannot work successfully in isolation. Marketers need to understand that both elements complement each other, so you need to focus on creating great content if you want your rankings to improve. One high-quality backlink can be worth 100+ low-quality backlinks. Therefore, it’s not just a numbers game favoring who has the highest number of backlinks.
Google does not technically punish duplicates. It just ignores them and prioritizes the original (in their eyes). So it is not an issue of that. However, what you do will not achieve much in the long run. If you want to rank your pages/website, you are far better off getting links from within the content on other websites (earned, asked, or guest posted). So, rather than chasing easy wins, which will not do much for you, spend some time trying to learn how to do actual white hat link building.
