CBD is one of the trendiest daily supplements today and has been in the top echelon for the past few years. With such a popular product, there’s bound to be much competition between brands, especially in the digital landscape. eCommerce is one of the most cut-throat industries out there, and getting an edge on your competition is getting progressively more challenging.
But, there is a way to stand out among the crowd on the digital landscape, and that’s through the use of backlinks. Backlinks have been used for a long while now to improve websites’ and eCommerce stores’ search engine ranking, and as long as you do everything right, you can rest assured that you’ll be getting some great results.
SEO and SEM are the future of marketing, and striking the iron while it’s still hot is bound to give you an advantage in the thriving CBD market. In this article, we’ll talk a bit about CBD backlinks, explore what makes them so significant, and give you some essential things to keep in mind.
Index
- What Are CBD Backlinks?
- What Are Quality CBD Backlinks?
- Why Are CBD Backlinks So Important in 2023?
- How Are CBD Backlinks Earned?
- Report broken links
- Testimonials & reviews
- Guest posting
- Promotion & persuasion
- The Skyscraper method
- How Backlinks Help CBD Websites Rank Higher?
- Why Guest Post / Content Marketing is the Right Strategy To Create CBD Backlinks in 2023?
- Why Is It Important to Finalize the Right Set of Targeted Keywords for CBD Backlinks?
- How To Finalise Anchor Text For CBD Backlinks?
- What Are Google Restrictions on CBD Ecommerce Websites in 2023?
- How Many Links Should You Build to Your CBD Website?
- How to Build Backlinks When You Have a Brand New CBD Site?
- 10 Things To Keep in Mind While Building CBD Backlinks
- Quality over quantity;
- Use high-quality keywords;
- Think about outsourcing;
- Research the local legislature;
- Use high-end anchor text;
- Don’t overstuff keywords;
- Focus on organic growth;
- Learn from your mistakes;
- Market your content;
- Remain relevant;
What Are CBD Backlinks?
CBD Backlinks are backlinks for the CBD world. Backlinks are links found on other domains (other websites) that lead back to your websites. In layman’s terms, backlinks are the links you find embedded on blog posts and other content that lead back to a centralized place of sale, which is probably your website.
Backlinks are essential parts of SEO, as they serve an integral role in the optimization process. Using backlinks, you show search engines that you’re running a reputable website, which is affirmative by the website where the backlink is found. Think of backlinks as a necessary guarantee to search engines such as Bing, Yahoo, and Google.
Backlinks are perhaps the most crucial factor in organic search engine ranking – and they have been for years at this point. Backlinks remain relevant and aren’t going out of the spotlight anytime soon. While the ranking algorithm continually changes and has undergone massive changes since backlinks first started being used, backlinks remain a vital portion of your website’s ranking factors for the global search engines.
What Are Quality CBD Backlinks?
Cannabidiol is one of the most popular supplements these days and has been for a while. You can find it in tinctures, gummies, drinks, and even vape juice form – as the industry is rising, thriving, and most importantly, continually evolving.
More and more people are getting in on CBD due to its proposed medicinal properties. That means that the competition between eCommerce platforms, retailers, and CBD websites is only getting harsher and harsher.
Through quality CBD backlinks, companies can distinguish themselves in the search engine’s eyes, meaning that their website and products are ultimately going to get far more exposure as opposed to missing out on backlinks.
Investing in high-quality CBD backlinks is crucial if you want to funnel in new customers, experience organic growth, and build authority in your industry.
Why Are CBD Backlinks So Important in 2023?
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These days, it’s not about how good the product is; it’s how many people see it. Marketing is the main driving force in sales, and if you want to sell something, you’ll need to invest in the proper marketing type for it.
The best place to hide a dead body is the second page of Google, and that’s why you should never be satisfied until you have your content on the very first. Doing so is difficult, time-consuming, and costly – but if you’re successful, you can reap a tremendous amount of profit, rank well on SERPs.
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SEO solutions promise to help you get your content higher up on the SERPs, and they can do so by following the regulations that the algorithm puts in place.
What do Google, Yahoo, Bing, Baidu, Yandex, and many more search engines have? All of them have a specific algorithm that deals with page rankings. Following that algorithm’s restrictions, guidelines, and trends will ultimately make your content more compliant, leading to a higher ranking on the search pages.
While the algorithm on popular search engines is ever-evolving, some things such as backlinks remain one of the most important metrics that the algorithm considers when ranking your websites.
Backlinks act as guarantees that your content/products/services are good enough to be featured on another website – so the more backlinks you have, the merrier.
The world’s most popular search engine, Google, uses the PageRank algorithm to rank results in SERPs. While this is not the only raking tool used by Google, it’s by far the most popular. It has an advanced mathematical formula that calculates the importance of a website, and backlinks play a significant role in the equation.
Think of one backlink as one vote in favor of your content and products. The more votes you have, the higher your ranking will be on significant search engines.
This has been the situation for quite a while now, and it is the industry standard based on which websites are ranked in the competitive search engine landscape.
How Are CBD Backlinks Earned?
There are more than a couple of ways to earn backlinks. Earning backlinks means putting links that lead back to your website on other websites, and sometimes, this is easier than you might anticipate. Below, we’ll outline five prevalent ways to earn CBD backlinks in 2023.
Report Broken Links
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One of the most popular ways to earn backlinks these days is by reporting broken links. This method entails contacting the webmaster of a CBD related website and informing them that one or more links on their website is broken, as well as suggesting your link as a feasible alternative to the broken links.
You’d be surprised just how many dead and 404 links there are on popular CBD websites, and if you’re persuasive enough, your link can find its way into an already established piece of content on a high-end website in no time.
Testimonials & Reviews
Testimonials and reviews constitute by far the easiest way to build high-quality backlinks, as long as you phrase and package them correctly. Many websites allow their users to leave comments, reviews, or testimonials on almost any piece of content there, and if you can creep your link into this comment, you’ve just successfully earned a backlink.
Now, suppose the testimonial is overly promotional or downright badly phrased. In that case, it might get deleted by the webmaster, but if you’re leaving a testimonial on your product or a similar one and express it without being pushy, getting backlinks in this way will be a cakewalk.
Guest posting
Guest posting isn’t the best way to build backlinks in 2021; it’s the best way to build backlinks, period. Many websites, especially in the CBD, Cannabis, and Vape world, will let you guest post on their website for free, and you might be able to earn a commission out of it.
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Commission or not, guest posting provides you with ample opportunity to include as many backlinks as you like into your guest posting content, as long as it’s okayed by the moderator/webmaster of the website you’re posting on.
Guest posting and content marketing are the most efficient, profitable, and successful ways to build backlinks.
Promotion & Persuasion
The digital landscape is massive, and CBD represents a tiny, minute portion of it. There are more journalists, bloggers, and content creators in almost any industry and any niche worldwide, and there are quite a lot of them in the thriving CBD community.
If you’re looking to make high-end backlinks on top-tier websites, it’s best to directly approach bloggers, journalists, and content creators and ask them if they’d include your link into their content. Of course, this is practically what affiliate marketing is about, and that too is a top-tier way to build backlinks.
Finding these people is easier than you might have thought. All you need to do is search someone up in the CBD niche, find their email address through popular email finding tools such as Voila Norbet, Hunter.io, and Toofr, and compose a compelling email about why they should feature your backlinks into their next piece of content.
The Skyscraper Method
The skyscraper technique is one of the most critical developments in the world of digital marketing. This technique is surprisingly simple; all you need to do is find a successful, highly linked piece of content, create better content, and then promote your improved alternative to the people that linked the piece of content in the first place.
How Backlinks Help CBD Websites Rank Higher?
Backlinks are directly tied to the SEO of your website, which in turn impacts its ranking on top search engines. Backlinks added to the overall value of your content and website, making it appear higher in the search results for a particular query.
There are a couple of rules when it comes to backlinks, such as getting the right anchor text and keywords, making the right piece of content, and posting your backlinks on the right website.
An anchor text is a text on which you “piggyback” your link. Making it relevant to your website is crucial, so you’ll have to research keywords before you devise the right anchor.
Relevancy is another huge metric in building your CBD backlink, as you can’t really promote your CBD vape juice in a finance article on a tech website.
Yet another integral rule about backlinks is the age of the domain. The older the domain is, the more trustworthy search engines will think it is. It’s always best to post on older domains if you want to build high-quality backlinks that lead back to your CBD website.
CBD is a huge niche, and there are more than a couple of websites tied to it of all shapes and sizes. Picking your battles is ultimately the best way to earn high-end backlinks that convert and result in better SERPs.
Why Guest Post / Content Marketing is the Right Strategy To Create CBD Backlinks in 2023?
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Guest posting and content marketing are at the forefront of the digital marketing, SEO, and SEM world. Since the worlds mentioned above dictate your website’s ranking, it’s essential to invest in a high-end guest post and content marketing if you want to create the right CBD backlinks in 2023.
We’ve talked about relevancy and quality of content before in this article, and through the use of guest posting, you can build high-quality backlinks that will lead right back to your website.
Through guest posting and content marketing, you can:
- Create high-quality backlinks
- Produce high-end content
- Increase exposure and brand awareness
- Grow your following
- Generate leads
- Rake in organic growth
- Boost domain authority
The better quality the article, the better your chances are to get the most out of it. A lower end article posted on an irrelevant CBD website will not get you far on the SERPs. By the same token, a high-end piece with just the right backlinks and anchor text posted on a good CBD website will do wonders for your search engine ranking.
Guest posting and content marketing constitute the cornerstone of SEO – which does wonders to fortify your backlinks and rank you higher on search engines.
Why Is It Important to Finalize the Right Set of Targeted Keywords for CBD Backlinks?
SEO and keywords are practically synonymous at this point. Finding the right set of targeted keywords for your top-quality CBD backlinks will make or break them. If you are looking to build high-quality CBD backlinks without hiring outreach link building services, you’ll have to start from scratch and do some keyword research.
Creating the right CBD SEO backlinks is easy as long as you employ the right keyword finding strategy, and there is more than a fair share of them floating around. Finding the best keywords on your own isn’t easy, but it can be done as long as you’re patient.
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You’ll need to outline the relevant topics, select appropriate phrases, and deduce the common and long-tailed keywords from them. After you’re done with that, it’s time to put them to the test. There are more than a few keyword tools on the market, and most of them will do the job of assessing whether a keyword is suitable or not.
Once you’ve come up with a list of useful keywords that you can use in your article, it’s time to finalize the process by leaving behind only the best, most relevant, and highest ranking keywords. Right keywords make good anchors, and good anchors make your backlinks better.
How To Finalize Anchor Text For CBD Backlinks?
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If you want to create the best CBD backlinks, you’ll need some high-quality keywords and even better quality anchor text(s). While keywords are important for ranking your content, having a suitable anchor text for your backlink is imperative.
There are a couple of rules you need to follow if you want to give your CBD SEO backlinks the best anchor text possible, which are:
- Don’t make the anchor text too long;
- Use only high-quality keywords;
- Include a variation into your anchor text;
- Test the text before deployment;
- Use moderate amounts of links;
- Don’t overstuff with keywords;
- Make it as relevant as possible;
As long as you remember to follow these rules, you’ll have no problem devising and finalizing your anchor text.
What Are Google Restrictions on CBD Ecommerce Websites in 2023?
Google has some surprising restrictions on CBD related eCommerce websites, especially in 2023. Cannabidiol, better known as CBD, is a derivative of hemp, the cousin of Marijuana. But, just because most CBD is derived from hemp doesn’t mean that there aren’t CBD products derived from cannabis.
Due to this, CBD isn’t as legal everywhere. Some countries impose legal legislatures and restrictions on CBD as a whole, which directly affects CBD commerce.
This means that you’ll have to follow all local laws and regulations before you try to make your CBD eCommerce website. CBD derived from hemp is legal in most places globally, but CBD derived from Marijuana isn’t. However, some places have legalized the consumption and sale of CBD derived from Marijuana.
Based on your location, Google will impose different requirements and restrictions on your CBD eCommerce website, so make sure to check your local laws and regulations, as well as your product selection, before you start trying to rank higher on Google’s SERPs.
How Many Links Should You Build to Your CBD Website?
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When it comes to CBD SEO backlinks, you should build as much of them as possible, as long as you’re able to build them on the right websites. When it comes to your specific piece of CBD SEO Backlink content, you’ll have to hit the sweet spot. Backlinking is an art form, and if you want to get the best optimal performance out of your guest post, you should make sure it contains the right amount of backlinks.
Depending on your content’s length, keyword density, and a selection of other metrics, you should put varying amounts of backlinks on your specific piece.
An excellent way to get a perspective on how many backlinks you should include in your specific piece of content is to look at what your competition is doing. Find high ranking CBD posts, blogs, and content, and try to mimic their linking as closely as possible.
How to Build Backlinks When You Have a Brand New CBD Site?
Building high-quality backlinks for your brand new CBD site might be one of the best things you can do if you want to get the word out there. With so many CBD Backlink Checkers, White Label Link Building, and CBD LInk Building agencies around, you shouldn’t have difficulty finding someone to create high-end backlinks for your brand new website.
However, if you are looking to ditch the blogger outreach services and create your very own CBD backlinks, you’re in for a relatively rough but highly profitable ride.
If you haven’t created content in the past, it’s essential to understand the fundamentals of content creation, SEO, and backlinking.
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The best way to build free CBD backlinks is to do it on your own by making your very own in-house guest posts. These posts can be as brief and straightforward as a couple of hundred words or as elaborate and definitive as a full guide such as this one. Many, potentially free, CBD backlinks are floating around the web – all you need to do is search for them on popular search engines.
CBD backlink checkers are also a very useful tool that might help you on the way to building great backlinking content.
However, if you aren’t too keen on doing all the hard labor yourself, there are many freelancers and independent content creators that are well equipped to help you with all of your CBD backlinking needs.
When you’re running a CBD website, store, or company, it’s essential to invest in marketing as much as possible, especially if you’re only starting. Focusing on building trusted CBD backlinks should give you a headstart among the competition and help you gain authority in the field as fast as possible.
10 Things To Keep in Mind While Building CBD Backlinks
If you’re looking to build the best backlinks and reach the top of your targeted SERPs, there are a couple of things you need to keep in mind. To make the process as straightforward, simple, and streamlined, here are ten things you need to keep in mind when you’re
- Quality over quantity!
When it comes to backlinks, you need to focus on the quality of the content above all else. High-end content with the correct CBD SEO backlinks is far more likely to convert than a hectic mess of hyperlinks.
It would be best if you focused your attention on creating as much content as possible, all while putting all of your focus, efforts, and resources on quality. One good piece of content outweighs ten imperfect pieces of content when it comes to CBD backlinks.
- Use high-quality keywords!
Keywords, just like backlinks, are a cornerstone of SEO. If you’re looking to have high ranking content with top-of-the-line backlinks, you’ll have to enrich said content with relevant, high authority, and high-quality keywords.
Accompanying your backlinks with CBD keywords will give your content an edge among the competition and do wonders for your rankings.
- Think about outsourcing!
If you’ve never built whitehat CBD backlinks before and are new to guest posting or digital marketing, perhaps you should consider soliciting the services of a CBD Backlink marketing company or a content creator freelancer.
There are many high-end but affordable options floating around websites such as UpWork, Freelancer, and Fiverr, which could make your CBD SEO backlink content creation as professional and straightforward as possible.
- Research the local legislature!
CBD products aren’t exactly new, but while they’ve been on the market for some time now, the law has not followed up thoroughly on the latest CBD trends. Most CBD products that use CBD derived from hemp are legal worldwide, but CBD from cannabis is not.
In some cases and some locations, CBD derived from marijuana is completely fine, while it’s completely illegal in others. Aside from the legal aspect, if you’re marketing marijuana-derived CBD products to a demographic or place where it’s illegal, Google’s algorithm will tank your SERPS.
Make sure to get up to speed on all the laws and regulations surrounding CBD in your area.
- Use high-end anchor text!
A good anchor text is almost as important as the backlink itself. If you’re looking to create trusted CBD backlinks, you’ll have to make the anchor text as accurate, relevant, and optimized as possible. Keeping anchor text optimized isn’t an easy thing to do, as you should account for do-follow and no-follow links, variability, and placement.
Image Source: Monitor Backlinks
- Don’t overstuff keywords!
While keywords are SEOs best friend, too many keywords might hurt your post, which practically makes your backlinks useless. Overstuffing keywords might hinder your content quality and your SERP rankings and make your backlinks perform far worse.
There is no ideal amount of keywords – the average keyword density recommended by SEO experts is anywhere from 1% to 2% of the entire word count.
- Focus on organic growth!
Artificial growth is a self-evident thing, and it results quite poorly on your website in the long run. While rapid growth might seem like a good thing, it’s all about sustaining a positive upwards trajectory.
Using backlinks, you should focus on adding authority, relevancy, and substance to your CBD website, not just temporarily pumping your SERPs up. If you’re looking to build an efficient business model out of your CBD eCommerce store or website, you’ll have to take it slow and let organic growth take its place.
- Learn from your mistakes!
Building backlinks isn’t the easiest thing in the world. Algorithms change, trends change, and the website you thought was the perfect candidate for your backlink has just gone offline. Things happen, and you should always be prepared to fail in your backlink building endeavor.
While you should always hope for the best and prepare for the worst, there are many things you can learn from your backlinking experience. Through time, effort, and persistence – you’ll get to know what constitutes a good backlink from your own venture, which will be crucial for your future backlinking.
- Market your content!
If you’re looking to backlink with your very own written content and guest posting, you should do everything in your power to market it as much as possible. Marketing your guest posts and backlinking content will bring it to a new demographic, which will ultimately wind up back to your website.
This is a fantastic way to build authority, spread brand awareness, and skyrocket your website’s SERPs – as this kind of growth is preferred by search engine algorithms.
- Remain relevant!
Relevancy is perhaps the most prominent player when it comes to trusted CBD backlinks. You’ll need to make your backlink content as fresh, relevant, and consistent as possible. These three things ensure that your website will always be in the search engine’s eye, as the more high-quality things you post, the more preferred your website becomes.
Relevancy is a huge player in SERPs, as posting irrelevant content on a relevant website or vice-versa deems your backlinks useless.
The Bottom Line
CBD is a buzzing and thriving industry, and it has been a part of the mainstream for quite a while now. Even if it is already in the public eye, CBD is a trend that doesn’t seem to be going away, at least not anywhere in the foreseeable future.
The CBD market is highly competitive, so gaining an edge among your competition is essential, and that’s precisely why we’ve given you the ultimate guide to CBD marketing backlinks. As long as you stick to this article, we’re sure you’ll have no problem at all with making high-end backlinks for your CBD website or eCommerce store!