The marketing sector is constantly evolving as customers’ needs are changing. The consumers are now more aware of false claims, and thus they refrain from purchasing chemical products that companies promote extensively with vague promises. It is one of the reasons why individuals are now choosing organic products over chemical ones.
Organic products containing compounds like Delta 8 are gaining popularity, but many consumers are relatively new to these products and are often unsure if they should invest. Thus, to promote potent organic products, you should know everything about them to ensure your message reaches your target audience.
This article will help you build an understanding of Delta 8 and discuss the correct ways to promote these organic products.
Back To The Basics – What Is Delta 8?
To become a Delta 8 seller, you must know everything about the product to educate your target customers with the correct information.
Delta 8 is one of the cannabinoids found naturally in the cannabis plant. However, it is not present in significant amounts, so concentrated Delta 8 is manufactured from hemp-derived Cannabidiol.
It is similar to the primary component in marijuana, i.e., Delta 9 but has a different chemical structure. Thus, the effects it produces are subtle from the former.
However, researchers are still studying the properties of the compound and are exploring all its benefits. The products also face several legal constraints because of their side effects. Thus, to promote the product, you must know about all the potential issues you may face while selling. Learning more about potent Delta 8 products before selling them, would be best.
How Is Delta 8 Different From CBD?
Delta 8 and CBD are both cannabinoids that come from the cannabis plant. The significant difference between the two compounds is their chemical structure. The structure of Delta 8 is more similar to Delta 9 THC; therefore, considered to have intoxicating effects. CBD, on the contrary, does not produce any such effects. Delta 8 is also more potent than CBD as it contains THC. So, consulting a healthcare professional is crucial to consume the compound safely.
How Big Is The Delta 8 Market?
The market for Delta 8 products is growing gradually as more and more people are becoming familiar with their effects. It is primarily because consumers now choose Delta 8 products over traditional marijuana products. A report shows that the marijuana industry made over $2 billion in sales of potent organic products in the last two years. Though there is evident growth in the industry, as experts expect it to generate $51 billion in 2023, it is still at grass root level compared to the trillion-dollar industry of chemical products.
Increased Awareness About Delta 8 In The Post Pandemic Phase
The cannabinoid Delta 8, containing less than 0.3% of THC, was legalized under the 2018 farm bill leading to a gradual increase in its awareness among people; however, after the pandemic hit, people could see the possible benefits of the compound.
So, even after the pandemic, consumer behavior and awareness shifted as people preferred shopping online to avoid physical contact. Thus, there was a notable increase in online searches for Delta 8 THC products worldwide. In the United States, the rate of Delta-8 THC searches reportedly surged from 257% in 2019 to 705% from 2020 to 2021. Besides an increase in sales of Delta 8 products by around $2 billion in the last two years, the reports have also confirmed that the public interest in Delta 8 products exceptionally rose in those parts of the United States where they haven’t decriminalized or legalized the recreational use of cannabis.
What Is Driving Delta 8 Growth?
Though the Delta 8 market initially faced legal and social constraints that hindered its growth, the demand for its products is growing daily. The primary reason consumers opt for synthetic products over organic ones is affordability. As synthetic products typically contain cheaper ingredients and are readily available, they are less expensive. On the contrary, organic products are deemed available only to a particular social class as they are usually expensive because of their rare ingredients. However, emerging products infused with Delta 8 have changed this notion along with the customer demand and the market scenario. Besides being organically sourced, users can find them at affordable prices with both online and offline vendors.
Another reason that is driving the growth of potent Delta 8 products is influencer marketing. Unlike sellers of chemical products, reputable vendors do not promote the products aggressively but rely on organic marketing. It is because consumers are already becoming aware of the usage of Delta 8 products, and aggressively promoting and making false claims would make them similar to their counterparts.
Thus, brands offering these products now partner with influencers to promote the products. A survey shows consumers trust influencers more than advertisements on billboards. It is because influencer marketing provides more information to consumers. In addition, influencers share their experience with their audience, which allows potential consumers to learn more about the product and thus help vendors convert searches into sales readily.
What’s Holding The Delta 8 Market Back?
Experts say the market for marijuana products would have grown faster if more people had information about the benefits related to these products. But unfortunately, most individuals are unaware of the effects of Delta 8 products, thus holding the market back. Therefore, educating them about the properties of Delta 8 is essential.
There is a misconception about Delta-8 products. As the compound may have potent effects, most individuals fear they will incur its side effects if consumed. They also associate the effects with substance abuse and thus refrain from using these products.
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Delta 8 brands face several challenges from authorities and people. Several independent organizations that advocate using Delta 8 products also monitor the industry. They ensure that the manufacturers of these products follow all the Goods Manufacturing Practices and maintain the quality of the products so that they do not pose risks to consumers.
However, before using the products, you should know the reasons that also challenge Delta 8 brands. So let’s check them out.
Negative Perception
The biggest obstacle that the Delta 8 industry faces is negative perceptions of society. Individuals compare the potent effects of organic compounds with those produced by synthetic drugs like opium.
On the contrary, Delta 8 does not produce similar effects. The products are safe when consumed in controlled doses under medical supervision.
The negative perception of society about Delta 8 is also making the industry face legal issues. Authorities fear its effects after its comparison with opium. Therefore, several states and governments do not allow using these products due to the stigma around them.
Significant Gaps In Product Quality
The prime reason consumers are shifting to using Delta 8 products is to avoid the consumption of toxins. However, several vendors compromise the quality of these products by adding chemical ingredients. The vendors add additives to the products to increase their efficiency. This interferes with the quality of the products as chemicals destroy the structure of marijuana compounds.
Adding chemicals to Delta 8 products can harm its structures eventually decreasing the industry’s growth. Therefore, authorities are trying to reduce gaps in product quality by enforcing guidelines for brands who overlook the industry and the safety standards of organic products.
Major Social Media Sites Don’t Allow Direct Marketing Of Delta-8 Brands
Even though Delta 8 brands rely heavily on influencer marketing, the primary issue is that several mainstream social media websites do not allow direct marketing of Delta 8 products. Instead, the platforms have strict rules for promoting these potent products over concerns that young people might misuse the products.
Therefore, most influencers on social media mention Delta 8 products as “herbal supplements.” Unfortunately, the strategy affects the growth of the Delta 8 market as several individuals misinterpret the meaning of herbal supplements and thus need to be made aware of the Delta 8 inside.
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Why Is Marketing So Important For The Delta 8 Industry?
Delta 8 is a new compound in the emerging cannabis industry, and people need to be educated about the properties or its usage in daily life. So solid marketing becomes more important for such an industry. However, unlike traditional marketing, the strategy for Delta 8 products is different. Here’s what you should know.
Creating A Unique Brand
With an increase of awareness and demand for Delta 8, there are several retailers who offer thse products nowadays. If you search for ‘Delta-8 products near me’ or ‘Delta-8 products online,’ you will come across several online vendors. Many vendors also offer good quality products at an affordable rate. Therefore, if you create a brand offering the same things, you might not stand out.
Thus, it would be ideal if you created a unique brand. Unlike other brands, you can improve consumers’ shopping experience by offering them samples or additional discounts.
Focus on building a solid customer service team and pay attention to your packaging and delivery time. You should also partner with only reliable suppliers and distributors to create a unique brand.
Acquiring New Customers
When a sedative is launched, it sells out immediately. However, launching an organic product doesn’t get attention as consumers consider them ineffective and slow. Therefore, acquiring new customers for Delta 8 products might be a task.
Relying on the word-of-mouth strategy might be time-consuming, so it would be best to start by spreading awareness about the product.
One of the primary reasons individuals stick to chemical products is that they fail to find an ideal alternative free from toxins. Thus, you should brand your products not as an equal competitor of chemical products but as their alternative.
Educating The General Public
The best way to market Delta 8 products of your brand is by making individuals aware of their benefits and usage. Educating the public about identifying a 100% chemical-free and lab-tested product can help you reach more people and increase the visibility of your products. Several reputed brands in the emerging cannabis industry hold campaigns to discuss the harm caused by chemical products when used in the long term. The campaigns are, therefore, the ideal place to promote your brand.
Lack Of Trust
One of the several reasons individuals do not trust organic products is vendors who compromise the product’s quality to reap profits.
It means several vendors do not test the products through third-party lab tests or add chemical additives to increase the product’s shelf life. The practices put consumers’ health at risk, and thus others fear using similar products.
Lack of trust is one of the several challenges the Delta 8 industry faces.
You can win the trust of your consumers by informing them of all the product details. An ideal way to do so is by uploading the third-party lab results, which state that the product is free from chemicals and other toxins.
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3 Things You Can’t Say When Marketing Delta 8 Brands/Products
While promoting potent Delta 8 products, one should be cautious about sharing sensitive information without scientific reports, as it may lead to backlash from the authorities.
Delta 8 vendors should also know that the goal is to make individuals understand the importance of having a life free from chemicals.
Therefore, you should be careful about a few things while marketing potent Delta 8 products.
You Can’t Make Unproven Health Claims
Several vendors promote organic products as an alternative to medicines, which is a false claim. You also cannot claim that individuals can use them to treat diseases that would otherwise require medical supervision.
Some vendors suggest that the potent effects of the compound may help manage certain health issues. However, it can get your brand into legal trouble as the FDA has not yet approved it as a dietary supplement.
Suggest Delta 8 Products As A Substitute For Medical Therapies
As mentioned above, recommending potent Delta 8 products as a substitute for medical therapies might get your brand into trouble. Health issues like chronic pain or migraine require medical attention. These claims, therefore, may mislead individuals as researchers are yet experimenting on the compound and are yet to prove their benefits true. Additionally, consuming Delta 8 products while suffering from a severe health condition may lead to unwanted effects.
You Can’t Recommend It To Minors
Delta 8 is an organic compound, but it may produce potent effects. That is why experts recommend that individuals consume it only under medical supervision. In addition, it is one of the prime reasons why Delta 8 products are unsuitable for minors.
The digestive and immune system of minors is fragile. Therefore, they cannot tolerate the side effects of chemical or organic products. Moreover, recommending potent Delta 8 products to minors is also a legal offense. It’s therefore crucial to stay safe and only sell and market them to adult users without exceptions.
The same applies to pregnant women and nursing mothers. Using Delta 8 products during pregnancy may harm the fetus and lead to miscarriage as a pregnant woman’s body functions differently. Similarly, nursing mothers should also refrain from using Delta 8 products as their children may experience side effects of the compound.
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What Delta 8 Advertising Restrictions Are There In 2023?
If you plan to add potent Delta 8 to your range of products, research the advertising restrictions imposed on promoting them in 2023. It is essential to help you understand the market situation and how the authorities perceive its usage now. It will also help you understand how society’s attitude towards these products has changed.
FTC Regulations
The Federal Trade Commission does not support promoting Delta 8 products as medical items or substitutes for medical therapies. Therefore, it strictly monitors the activity of the brands that offer Delta 8 products. In addition, it regulates the industry to keep unfair practices at bay.
The Federal Trade Commission also takes action against brands claiming false health claims about these organic products. It is because individuals, especially the youth, may misuse these products.
FDA Delta 8 Regulations
The Food and Drug Administration does not recognize Delta 8 as a dietary supplement. It deems the organic compound unfit for human consumption, and thus, it might take action against websites promoting it as safe for people.
Generally, the United States allows only 0.3% of THC in these products. So, one may sell Delta 8 products within the legal limit in the United States.
Why Is Branding At The Center Of Delta 8 Marketing?
Branding is undoubtedly central to the marketing of Delta 8, as the organic market is riddled with brands offering similar products. Therefore, to start offering Delta 8 to your audience, you must build a brand personality and presence in the market.
You should present yourself as a retailer and focus on educating consumers about Delta 8 compounds to earn their trust.
You should also provide prompt and good quality service to your customers as a one-in-all solution for their needs.
Build A Name For Delta 8
Branding is crucial for marketing organic products like Delta-8, as it will help build your presence in the market. However, aggressive branding for these products would do more harm to your brand image as customers hesitate to invest in brands that adopt coercive strategies. Hence, it is essential to be cautious and promote your Delta-8 product range slowly and organically.
7 Delta 8 Digital Marketing Strategies For 2023
Offline marketing of Delta 8 products might not be fruitful nowadays as individuals no longer pay attention to posters or billboards. Therefore, brands selling organic products rely on digital marketing for their growth.
In the era of digital advancement, there are several ways to grow your brand online. First, it is feasible as you can experiment with strategies without spending a fortune on resources. Another benefit of digitally promoting your product is that you can also target other countries.
Let’s check out a few digital marketing strategies that you should follow to promote Delta 8 products in 2023.
Do Delta 8 Marketing Research
Conducting in-depth market research is the first step in deciding on an effective marketing strategy. It aims to understand the needs of consumers and thus help define your target customers. For example, in a market of 1000 consumers, if 250 individuals have diabetes, you cannot count them as your target audience as they consume prescribed medicines, and THC consumption may lead to side effects with them.
Market research will thus help you boil down your ideal customers from a vast population. First, however, there are a few steps that you should follow.
Defining Your Objectives
Before conducting market research, you should define your objectives. For example, you should list the countries you want to target and the kind of product you aim to promote.
If you want to promote potent Delta 8 products for pets, your market research would involve finding consumers who are pet owners and are searching for Delta 8 products for their furry friends.
Gather Data
After defining your target audience, you should gather data from several sources. Marketing experts recommend that Delta 8 business owners should work rigorously on data collection as it will help to refine their target audience. It would also help them choose the most effective marketing strategy.
There are many methods to collect data online. One of the ways is to conduct online surveys. First, you can create a group of questions, up to three or four, to help you understand what individuals seek. Then, you can readily make a survey sheet using Google Forms or other platforms and circulate it via email or social media.
If you partner with influencers to market Delta 8 products, you can also ask them to share the sheet with their audience to get more responses. Another way to collect data with the help of influencers is by monitoring discourses on social media platforms. It will help you understand the needs of the audience and the troubles they are facing with the daily products they use. It will also help you modify your products according to their needs.
Delta 8 SEO Marketing
The marketing sphere has evolved. Marketing experts no more suggest business owners opt for traditional marketing methods like distributing pamphlets or door-to-door sales as the strategies need to be updated. It is because most individuals now spend their time online and need to pay more attention to posters or ads on TV.
Thus, SEO or Search Engine Optimization marketing is now booming. It focuses on advertising on search engines like Google. Though SEO marketing has made it easy for consumers to find products, it isn’t effortless. It involves technical and soft skills; and the business owner must work on both On-page and Off-page SEO.
On-page SEO requires curating content based on consumer searches. For example, Delta 8 business owners may hire content writers to curate blogs and website content using keywords that people use to search for Delta 8 products. The strategy helps them to rank at the top of search engines. For example, if consumers in the United States are looking for organic products and use ‘Delta 8 products in Texas’ to search, then using this keyword would help a blog rank higher during searches.
The strategy is based on human psychology, as individuals will likely purchase from the first few brands that appear during the search.
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Link Building And Backlinks
A business owner must also work on Off-page SEO to boost their website. Off-page SEO marketing involves analyzing competitors’ websites, the keywords they use, and their target customers and utilizing the information to boost one’s page. It also includes link building and adding backlinks on their website.
Link building is the modern form of word-of-mouth marketing. It involves adding links to your page on other websites. For example, if you approach a popular blog website to work on a Delta 8 article and add the link to your website on their content, that will redirect readers to your page if they click the link. Link building would therefore allow you to increase the rate of the potential audience. Surveys show link building is effective marketing as most brands turn their website’s visitors into regular customers.
Backlinking is another form of marketing that is similar to link building. However, it follows the system where two brands offering the same products agree to help each other grow. Therefore, they provide backlinks to each other’s websites. Thus, it helps both brands to increase their target customer base.
The back-linking strategy also allows brands to form allies in the market, which is essential for a brand’s survival.
Delta 8 Content Marketing
Content marketing is the most common form of digital marketing. This marketing strategy is simple and works effectively in boosting your profits.
The goal is to drive brand awareness and customer action. Though it is an effective strategy, Delta 8 business owners should be consistent as content marketing is slow.
One can promote Delta 8 products via blogs, podcasts, Instagram or Twitter posts, video promotions, etc. However, before committing to content marketing, business owners should know that it is a time taking process. To increase website traffic and customer engagement rates, one must modify blogs and content regularly to keep up with Google’s changes.
Before starting content marketing of these organic products, one should also learn about the advertising restrictions imposed by Governments to ensure they do not get into legal trouble. Thus, while writing blogs, or product descriptions, one should refrain from mentioning these organic products as a substitute for prescribed medicines or doctor’s advice.
Delta 8 Influencer Marketing
As mentioned earlier, influencer marketing is the most effective and ideal marketing strategy for these potent products. Most brands nowadays partner with popular social media influencers to promote their products. It works faster than content marketing as the audience engages readily with video content. Influencer marketing also helps brands spread awareness, as videos are more informative than blogs or posters.
However, influencer marketing also faces several challenges. For example, most social media platforms do not allow the marketing of Delta 8 products containing potent compounds, as it increases the risk of substance abuse by the youth.
Thus, marketing experts are now designing innovative strategies that will allow influencers to spread awareness about Delta 8 products without promoting them to solve physical or psychological issues.
Delta 8 Email Marketing
Email Marketing is one of the first forms of digital marketing. However, similar to content marketing, acquiring customers via email requires consistent effort. It also requires the help of an expert with experience in sending cold emails and newsletters. Moreover, the chances of turning target customers into potential ones are difficult as individuals consider promotional messages spam.
However, email marketing is the most effective marketing strategy if you want to work as a Delta 8 supplier and want to onboard distributors.
Delta 8 Affiliate Marketing
Almost all brands use affiliate marketing to reach more customers. It involves partnering with small brands that would work as your distributors. For example, if you are based in the United States and want to reach more customers, you may partner with local vendors and third-party websites. Thus, the reach of your products increases, allowing more customers to know about your brand.
It allows suppliers to market their products to a broader audience and provides small businesses with an additional source of income.
However, the trick of affiliate marketing lies in the program you design. First, you should allow your partners to promote products in their way and offer fair compensation. Then, you should ensure that your partners are not marketing the Delta 8 products as medical substitutes, whas it might get your business into trouble.
The Future Of Delta 8 Marketing
Undoubtedly, the growth of the organic industry would depend on digital marketing. But, a lack of awareness about these products is posing a threat to the industry’s growth.
Thus, vendors of these products should primarily focus on holding campaigns to make people aware of the disadvantages of the chemicals they use daily. You should first inform consumers of the benefits of the slow effects, which last for a long time and do not cause damage similar to sedatives. It is also essential to erase the misconception that organic products like Delta 8 are ineffective as they produce slow results.
The shift from chemical to organic products might be time-consuming, but once done, it will help drive demand for organic products like Delta 8 significantly.
Conclusion
As the marketing for Delta-8 products increases, backing promotional articles, blogs, or product information is essential. In addition, it helps build the confidence of consumers still unaware of the properties of potent products like Delta-8.
Many marketing experts say they receive unpredictable results even after using full-proof strategies. That is why marketing cannabis products is tricky. However, the article has discussed the need to market them and is an ultimate guide if you plan to promote Delta-8 products.