Index:
- Introduction
- What Are Vape Backlinks?
- What Are Quality Vape Backlinks?
- Why Are Vape Backlinks So Important in 2023?
- How Are Vape Backlinks Earned?
- How Backlinks Help Vape Websites Rank Higher?
- Why Guest Post / Content Marketing is the Right Strategy To Create Vape Backlinks in 2023?
- Why Is It Important to Finalize the Right Set of Targeted Keywords for Vape Backlinks?
- How To Finalize Anchor Text For Vape Backlinks?
- What Are Google Restrictions on Vape Ecommerce Websites in 2023?
- How Many Links Should You Build to Your Vape Website?
- How to Build Backlinks When You Have a Brand New Vape Site?
- 10 Things To Keep in Mind While Building Vape Backlinks
Introduction
Welcome to our Vape Backlinks: The Ultimate Guide 2023. If you want to take your vape marketing strategy to the next level, you’ve found the right resource for you. There are dozens of viable marketing strategies you can pursue. However, to build vape backlinks is to pursue one of the best strategies. It can help you build your online authority, reach more audiences, increase your site traffic, and improve your site rank in the search engine result pages.
We’ve tackled the subject of vape link building as if you have never heard of it before. In our guide, you’ll learn everything related to vape links ranging from what they are and why they are so important to how to earn vape backlinks and things to keep in mind while doing it.
What Are Vape Backlinks?
To understand vape backlinks, you need to know what backlinks are. A backlink is simply a term that is used to describe a link from one side to another. Vape links are just like any other backlink. However, there is one thing that makes them unique.
Vape backlinks lead from one website to a vape shop, e-liquid manufacturer, vape wholesaler, or vape juice brand website.
Every link on websites other than your own, which links back to webpages, is considered a backlink. If, for instance, you manage a vape wholesale website, all links on other websites that lead to your website are conveniently called vape backlinks.
What Are Quality Vape Backlinks?
One of the vape backlink characteristics is its quality. The more quality vape backlinks you have, the better. We will come back to why it is crucial in the following section. For now, let’s take a closer look at quality vape backlinks. There are several factors in play that determine the quality of vape backlinks:
DO FOLLOW – All backlinks can be either DO FOLLOW or NO FOLLOW. Unlike NO FOLLOW backlinks, which don’t pass on any link equity, DO FOLLOW backlinks give backlink equity to a site. The first criteria a backlink has to pass to be a quality vape backlink is to be a DO FOLLOW backlink.
Unique and quality blog post – the next criteria for a backlink to be a quality one is to be within quality and unique blog posts. These are so-called contextual backlinks. They appear in high-quality content that brings value to the readers.
Relevance – this is the next criteria for quality vape backlinks. They don’t only have to be within quality content but also on a relevant website. For instance, backlinks on vape and CBD magazine websites are of higher quality than those on blogs covering fitness topics.
Domain authority – a backlink within the content on a website with a high domain authority is also a significant factor. Searchers and search engines have more trust in sites with high DA, which automatically gives backlinks on those sites more credibility and trustworthiness. In other words, they are quality backlinks.
Traffic – finally, we also have traffic as an essential metric that qualifies a backlink as a quality backlink. It achieves it if it is placed within quality content and on a relevant website that generates a lot of traffic.
Why Are Vape Backlinks So Important in 2023?
To understand the value of backlinks to anyone in the vape industry, you have to look at its market size, market size growth, and competition. In 2019, the value of the global e-cigarette and vape market size was $12.41 billion. It is expected to expand at a compound annual growth rate of 23.8 from 2020 to 2027.
At the same time, internet adoption is rapidly increasing worldwide. The result? The number of digital buyers is growing as well. Only in 2019, almost 2 billion people purchased goods online.
It only means one thing – the competition in the vape market is becoming harsh. Nowadays, everyone has a website with an online shop extension. To reach your target customers, you need to cut through the noise and make your online shop more visible.
There are many ways to do it. SEO is one of the best strategies you can pursue. Building vape backlinks is an SEO strategy, and it can help you increase your vape market share, attract more customers, and increase your revenue.
Vape backlinks can help you position yourself better in the market. A well-laid-out vape backlink strategy will help your website rank better in the SERPs. Most of your prospective buyers are looking for vape products online. At the moment, 93% of online experiences start with one of the major search engines. The fact is that 75% of them will never scroll past the first SERP, so it is imperative to get on the 1st SERP.
All of it brings us to the importance of vape backlinks in 2023. Thanks to vape links, you can get a better position in the SERPs. Ensuring that position on the 1st SERP will get you access to mode customers. SEO is a modern method that helps you stand out from the crowd.
Being in the 1st SERP also means that you’ll gain access to customers who didn’t specifically search for your products but those of your competition as well.
How Are Vape Backlinks Earned?
How do you get vape backlinks? Did you ever hear about digital marketing initiatives called vape link-building strategies? A vape link-building strategy encompasses various actions to get more quality backlinks on the other websites.
If you have an internal team of capable marketers who are proficient in SEO, you can develop your own link-building strategy. However, since it is an effort that requires time, effort, and expertise, we can see more and more entities from the vape industry using vape link building services. They partner up with a vape link building agency and completely outsource this process.
Below you can find every method used for earning backlinks. It will help you understand how diverse and complex earning backlinks can be.
Resource Link Building – Resource link building revolves around discovering your competitors’ link profiles with a vape backlinks checker. Once you know where their links are, you can reach out to webmasters and get your stream of link juice.
Link Gap Analysis – Link gap analysis is all about finding blogs and websites that link to your main competitors but have no backlinks to your website. SemRush has an excellent Backlink Gap tool to help you do this in an instant.
Broken Link Building – Every webmaster wants to reduce the number of dead links on their website. You can find broken links on websites relevant to your niche, create quality content with a link to your website, and offer it to webmasters as a solution for a broken link.
Unlinked Brand Mentions – There is always a chance that someone mentioned your brand somewhere online. You can monitor your brand mentions to identify the ones missing a link to your website. Once you do, reach out to bloggers to add a link to your website.
Supplier Links – If you feature various products on your online vape shop, you’re in a good position. You can contact all the suppliers and ask them to feature your website on their website. It’s a standard practice in the industry often delivered through the “Where to Buy” section.
Business Association Links – If you’re a member of a business association or any special industry body, you should definitely get your website listed. Identify all associations you’re a member of and reach out to them to get your website listed. It can earn you a dozen backlinks in no time.
Help a Reporter – There are literally thousands of reporters using HARO, a website specializing in helping reports find a relevant source to quote in their articles. It’s an excellent opportunity to earn backlinks passively.
Listicle Link Building – The listicle is a very popular article type across industries. You have to use search engines to discover the relevant and popular listicles in the vape industry, contact the listicle authors, and ask your website to be included.
The success of all these vape backlink building strategies depends on how proficient you’re with email outreach. You’ll need to step up your email game and learn how to reach more bloggers and influencers quickly.
How Backlinks Help Vape Websites Rank Higher?
Search engine platforms consider various factors when ranking websites in search engine result pages (SERPS). Major search engines had their indexing and ranking algorithms revamped a dozen times by now. However, Google confirms that backlinks are still one of the top three search engine ranking factors.
SEO experts don’t leave anything to chance. Instead of believing Google blindly, they took matters into their own hands. The independent study carried out at Backlinko confirms Google’s claims. In fact, backlinks are a key ranking signal for Google. Top-ranked web pages have approximately 35,000 external backlinks. The pages ranked 5th and below can peak at 5,000 external backlinks.
How does it work? Search engines look at backlinks as a sort of voting or vouching system. The backlinks are the votes for a specific page on a website. If a web page has more votes than other web pages competing for the rank for the same user search inquiry, it will be ranked higher.
However, the quantity of backlinks isn’t the only factor that determines the outcome of the “Vote.” Search engine algorithms are biased. They don’t see all votes equal. Those coming from trusted websites have more value and contribute more to ranking in a better position.
Links within the content on websites with a higher domain authority can help you rank higher than the links on websites with low domain authority. Domain authority is a metric that stands for the overall quality of a website.
Search engines consider it when assessing the entire backlink portfolio. The links on sites with high domain authority will have more weight as trusted vape backlinks, thus packing more power to help your site rank better in the SERPs.
Why Guest Post / Content Marketing is the Right Strategy To Create Vape Backlinks in 2023?
In this guide, we’ve already answered the question of how these vape backlinks are earned. As you could see, most of the strategies involve creating and publishing content. Getting those business associations and unlinked brand mentions links up might be easy. However, once you try to reach out to webmasters of popular websites the things will get harder.
Whether you pursue resource link building, broken link building, or decide to bridge the link gaps, you discover you’ll need a piece of content to nest your link within.
If you don’t want to spend your time to understand why guest posting and content marketing make a perfect vape backlinks building strategy, here are some stats for you:
- 69% of marketers create and use the content for the top of the funnel.
- 84% of companies have a content marketing strategy.
- Guest posting remains among the top content distribution channels with a 30% share.
- 92% of marketers are focused on producing blog posts
- 65% of marketers will increase their content marketing budget in the coming time.
- SEO and analyzing competitors’ content are the two most efficient content marketing strategies for 75% and 37% of marketers, respectively.
Guest posting is the right strategy because you want to get your vape links on websites with high domain authority. Webmasters in charge of these websites won’t let you post just any content. You’ll need to create quality content, and to do that – you have to invest in it. The same goes for whether you want to do it in-house or use outreach link-building services.
Not all websites are the same. Some favor case studies and expert contributions, while others are more interested in long-form guides and whitepapers. Content marketing is the only marketing strategy that can help you get your links out there on as many websites as possible.
Why Is It Important to Finalize the Right Set of Targeted Keywords for Vape Backlinks?
Simply put, a keyword describes what the content is about. Targeted keywords are the search terms you want your web page to rank for. The ultimate goal is to target the right keywords. With the right keywords, your web pages will rank high when your potential customers search for that specific keyword or phrase.
Suppose keyword research is the most critical part of digital marketing. In that case, finalizing the right set of target keywords for vape backlinks is the most crucial part of vape link-building strategies. What is the right set of targeted keywords for vape backlinks, though?
If you start keyword research for the vape industry, you’ll find out that there are hundreds of relevant keywords. You can easily fall into the keyword stuffing trap, thinking that the more keywords you put in, the better the results you’ll get. Search engines understand semantically-related keywords and synonyms. If you stuff keywords unnaturally, you’ll get punished by search engines.
You also risk frustrating searchers. Your content may be served to them as one relevant to their inquiry. However, once they open your article and see how you butchered semantics while offering no quality information whatsoever, you’ll get some bad impressions.
On the other hand, if you finalize the set of keywords that can be seamlessly integrated into articles, you’ll hit a sweet spot. You’ll be able to use the targeted keywords to fuel your content marketing strategy, create a plan, and deliver quality content.
Finally, choosing the right keyword is also essential. Targeting broad keywords is generally a bad idea, especially if you’re just starting out in a market as competitive as vape.
Google favors conversational keywords and keyword phrases. Picking the right set of targeted keywords and sticking to it will help you provide value, reach your target audience, and rank better in the SERPs.
How To Finalize Anchor Text For Vape Backlinks?
To have the best vape backlinks, you don’t only have to consider where to publish your articles and which keywords to target. One of the most important considerations is the anchor text for vape backlinks. Top-quality vape backlinks are placed behind perfect anchor text.
Picking the anchor text is very important because Google also uses anchor text as a ranking signal. For instance, the “best CBD vape juices” anchor text makes Google think, “The web page this is linking to must be about CBD vape juices.” How do you finalize anchor text for vape links?
Before you can do it, you should know the major types of anchors:
- Exact match keywords – these anchors contain exact match keywords you’ve targeted to rank for. For instance, a “Vape Shop” anchor is an exact match.
- Partial match anchor text – these anchor texts contain the exact match keyword surrounded by additional text. If we take the previous example, it will look like something along these lines: “how to pick a vape shop.”
- Branded anchor text – this one is straightforward as it is the name of your brand or company.
- Domain anchor text – these anchors use the domain name as text.
- Generic anchor – generic anchor text is a wide category. It usually includes natural keywords such as “find out more,” “learn more,” “you can find it here,” “click here,” and so on.
Since you have your list of targeted keywords, you’ll have an easy time finalizing the anchor text for your vape links. You can analyze the competitors’ backlink portfolio to identify the most commonly used anchor text. Then, you can cross-reference it with the list of your targeted keywords to get a general idea of your direction.
You can also use tools such as SEMRush to search anchors and get auto-suggestions. However, this tool is somewhat expensive, which is why many outsource this task to the best vape marketing company. Finally, keep in mind that your anchor text has to be relevant to the content it is linking to.
What Are Google Restrictions on Vape Ecommerce Websites in 2023?
Advertising Vape eCommerce websites, especially those with an offer of CBD vaping products, is somewhat challenging. Even though there are many countries where it is completely legal, advertising products designed to simulate tobacco or cannabis smoking is prohibited according to Google Advertising Policies. The same restrictions apply to social media paid ads, including major platforms such as Facebook and Twitter.
What does it mean exactly? You won’t be able to use Google paid ads services to promote your vape e-commerce website, including any vape-related products or services. It’s a huge penalty for vape e-commerce website owners since they are unable to capitalize on automated lead generation.
On the other hand, the number of vape e-commerce websites is increasing, as is the size of the vape industry market size. It tells us that organic marketing such as whitehat vape backlinks building and SEO generate significant results.
It’s human nature to trust that reputable someone or something. Placing vape links on reputable and trustworthy online sources will get you the traffic even though you’re not allowed to use paid ads.
When it comes to ranking, Google has absolutely no restrictions regarding Vape eCommerce websites. With a well-planned and executed vape backlink strategy, you’ll be able to rank your site higher and attract even more customers.
Given that link building is a long-term effort and comes with no restrictions, it is one of the most efficient ways to boost your vape eCommerce site visibility and generate more leads.
How Many Links Should You Build to Your Vape Website?
There is no straightforward answer to this question. Some rules follow simple logic, though. If you have no backlinks at all and all of sudden you have hundreds, Google may think that you bought them, and you may face some penalties. For instance, your website may rank lower. Google has a really strict policy when it comes to buying and selling links that pass PageRank.
There’s no rule on how many links you should build to your vape website. As you could see, top-ranked websites have up to 100,000 backlinks. However, there is a rule on how fast you should build your backlinks. “Slow and steady wins the race,” says Neil Patel. You can always start with competitors’ analysis to figure out how many backlinks they have, at least the ones that rank higher than you.
Getting a hundred top-quality vape backlinks can help you outrank a competitor with thousands of poor-quality backlinks. That calls for time, planning, and devising a detailed content marketing strategy. A solid tempo would be to build one vape link per day for a completely new website.
The older the site it is, and the more backlinks point to eat, the better. Since there are already hundreds of links linking back to the website, significantly increasing the backlink portfolio will not raise any red flags with Google.
The ultimate goal is to have as many links as competitors while making sure that you don’t trade quality for quantity.
How to Build Backlinks When You Have a Brand New Vape Site?
Once you’ve done your research, identified the websites where you would like to get vape links, know your target keywords, and have content ideas ready (in the motion), you can start building backlinks. When you have a brand new vape site, you can start from scratch and see exactly how backlink strategy helps your SEO.
Before we continue, you have to understand what makes webmasters fall in love with your link:
- Your content should be relevant to the website – when choosing a topic for a guest post, you should always take time to see what the website is all about. If you want to get a link, your content must be relevant, meaning that it should be an authoritative resource that supports an idea the website is all about.
- You should produce high-quality content – high-quality content is well structured, easy to skim, based on facts and research. When it comes to the length, you should always consider the blog where you want to guest post. Pitching a 700 words article to a blog that features 3,000 words of detailed guides is generally a bad idea.
- Your site should be legit – include all relevant information to your vape website to make it communicate trust. You should consider using an HTTPS certificate, add information about your business, and embed links to your social media profiles.
Now that you’ve sorted everything out, you can start your email outreach. Make sure to personalize the emails you send to webmasters. You want them to read your email and link your website. A generic copy won’t do you any good. Backlinko has an excellent in-depth guide on how to nail your email outreach campaign and get your vape links live.
10 Things To Keep in Mind While Building Vape Backlinks
A successful vape SEO backlinks strategy is the one that gets you among the top results on SERPs. You can achieve it if you keep in mind the following ten things while building vape links.
- Target Relevant Keywords
Keywords are important in SEO. Backlink strategy is an SEO effort, thus making keywords relevant as well. Research your keywords and take time to target the relevant ones.
- Focus on Websites with High Domain Authority
Never trade quality for quantity. Having several backlinks on high domain authority websites will always be better than a dozen of backlinks on low domain authority sites.
- Keep Content Relevant
Trusted vape links are the relevant links. People often stop producing relevant content when they need to keep up with demand. Don’t expand your backlink portfolio unless you can keep producing high-quality and relevant content.
- Choose Whitehat Over Blackhat Vape Backlinks
Don’t choose the shortcuts blackhat that vape backlinks strategies offer. A foolproof strategy is one that follows the best practices and respects the rules of the game.
- Use Marketing to Build Authority
Promote your guest posts. Not only will it benefit a website you’ve posted on but also bring more traffic to your website, help you climb ranks in SERPs, and become an authority in the niche.
- Don’t Forget Your Mistakes!
There are a lot of factors that determine the success of your vape links building operation. While it is important to stay focused on your goal, letting mistakes slip by can be costly. Take time to see what happened and why you’ve failed. Learning from your mistakes can help you prevent them in the future.
- Say No to Keyword Stuffing
Keyword stuffing leads to content of poor quality and readability. It can frustrate the readers and reduce your rank in the SERPs.
- Stay Compliant to Rules and Regulations
Vaping products are often regulated, especially if you’re selling CBD vape liquids. Make sure to stay compliant with rules and regulations and abide by the law to avoid any serious repercussions.
- Optimize Your Anchor Text
Examine the anchor texts your competition is using. Give your best to incorporate your target keywords in the anchor text, be mindful of the placement, and check whether you’re getting a DO-FOLLOW link.
- Outsourcing is an Option
Planning, executing, and managing a vape link-building strategy is exciting and engaging. However, if you don’t have time nor resources to do it on your own, you can always outsource your project to a vape link building agency. There are even white-label link-building services you can use to always keep your brand in focus.
